CASE STUDY: LONDON CITY TOUR

london city tour image

You can’t go far in central London without seeing one of the ubiquitous red London City Tour buses. These open-top vehicles circuit around London’s major landmarks, informing tourists and residents alike of the capital’s famous sights.

London City Tour is part of Grupo Julià, the third largest family-operated tour company in the world.

In 2015 it carried more than 3.7 million passengers in 16 cities. Between its buses and trains the group has a fleet of more than 150 vehicles on three continents and over 750 employees. London City Tour’s buses take tourists along two main routes: the Tower Loop, which (as its name suggests) includes the Tower of London, St Paul’s Cathedral and the Houses of Parliament; and the West End Loop, which allows passengers to soak in the sights of Westminster Abbey, Buckingham Palace, Hyde Park, Trafalgar Square and the Horse Guards Parade.

Because London City Tour is a fairly new entrant to the travel tourism market, the radio system it uses today is its first, and went live in March 2015. “We researched the marketplace and came across Direct Communications Radio Services [DCRS]. There was an internal discussion on what type of system we should go for and what the system needed to do, and DCRS fitted the bill for both so we went ahead with it,” Wood says.

Supplied and printed in Land Mobile Magazine

 

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